Is Amazon Creator Connections's new Sponsored Content Requests useful and should you invest in it? We dive into our experience with the tool and how you can make the most of it.

Creating a successful Creator Connections campaign can be challenging and if not executed thoughtfully, it can easily feel like a non-incremental effort. While Creator Connections is still a relatively new tool and may not yet offer the robust functionalities of established platforms like Impact or CJ, it holds a unique advantage: the ability to directly motivate partners and creators to promote specific underperforming products. Collaboration Is the Key to Performance The fo

Amazon has become one of the most competitive e-commerce platforms in the world. With thousands of sellers vying for attention in nearly every category, it’s easy for even high-quality products to get lost in the noise. So, how can a brand truly stand out from the cluster and make its mark? Differentiation Starts with Strategy The first step to standing out is strategic positioning. This means identifying what makes your product unique whether it’s packaging, features, or mes

Amazon’s commission-on-cart policy can be a double-edged sword for brands. On one hand, it provides a way for partners to earn commissions on purchases, but on the other, it can lead to non-incremental payouts commissions paid to partners who may not even have live content promoting your brand. The Non-Incremental Challenge Many brands face a common issue: partners receiving commission without creating meaningful promotion. These partners don’t necessarily drive high-quality