Amazon Affiliate Marketing is rapidly evolving from a passive revenue channel into a core performance growth engine for brands. As we approach 2026, rising ad costs, creator-led commerce, and demand for better attribution are forcing brands to rethink how they invest in affiliates. Those building curated partner ecosystems and leveraging platforms like Levanta and Wayward are gaining stronger control, clearer incrementality, and more sustainable Amazon growth.

Amazon Affiliate marketing is delivering up to 3x higher ROAS than paid ads and DSP, yet most brands still treat it as an afterthought. Learn why Affiliate programs stall, how top brands are scaling proactively, and how Commerce Bridge helps unlock higher efficiency, stronger publisher partnerships, and sustainable Amazon growth.

Many Amazon sellers turn to Creator Connections expecting creators to drive measurable affiliate sales—only to be disappointed by the results. The reality is that creator-driven traffic on Amazon is largely top-of-funnel, with most conversions occurring through organic search and branded listings, not affiliate attribution. This disconnect often leads sellers to undervalue creators and misinterpret Creator Connections performance.

"We launched a Creator Connections campaign. Tons of creators signed up… but almost no one is posting content. What’s going on?" If this sounds familiar, you aren't alone. I’ve heard this exact frustration over a hundred times. You see the sign-ups, you see the potential, but your brand’s social mentions remain a ghost town. Here is the honest truth: Most creators join campaigns for the commission, not necessarily the content. The "Autopilot" Trap 🚨 Many creators are focused

Growing Health and Wellness brands  through Affiliate Partnerships  sounds straightforward on paper after all, supplements are booming, consumer demand is high, and publishers love performance-based revenue. But in reality, supplement brands face some of the toughest barriers  when trying to scale incremental revenue through affiliate marketing. Whether you’re selling vitamins, nootropics, immunity boosters, or functional blends, you’ve likely already experienced how difficul

As more brands turn to the Levanta affiliate platform  to accelerate Amazon growth, many quickly realize that simply launching a program isn’t enough. While Levanta has massive potential, it's also easy for brands to lose money, stall growth, or miss out on publisher opportunities , not because the platform doesn’t work, but because the strategy behind it needs refinement. If you're struggling to scale your program, here are the top reasons brands fail on Levanta, and exactly

Amazon’s UnBoxed 2025 event delivered some of the most meaningful updates we’ve seen in years not just for advertisers, but specifically for creators, affiliates, and the brands that rely on them to scale on Amazon. While the spotlight often falls on new ad formats or retail media innovations, there’s a deeper shift happening beneath the surface: Amazon is positioning affiliate and creator-led commerce as a core pillar of its growth strategy. For brands, this shift unlocks ne

Is Amazon Creator Connections's new Sponsored Content Requests useful and should you invest in it? We dive into our experience with the tool and how you can make the most of it.

Creating a successful Creator Connections campaign can be challenging and if not executed thoughtfully, it can easily feel like a non-incremental effort. While Creator Connections is still a relatively new tool and may not yet offer the robust functionalities of established platforms like Impact or CJ, it holds a unique advantage: the ability to directly motivate partners and creators to promote specific underperforming products. Collaboration Is the Key to Performance The fo

Amazon has become one of the most competitive e-commerce platforms in the world. With thousands of sellers vying for attention in nearly every category, it’s easy for even high-quality products to get lost in the noise. So, how can a brand truly stand out from the cluster and make its mark? Differentiation Starts with Strategy The first step to standing out is strategic positioning. This means identifying what makes your product unique whether it’s packaging, features, or mes

Amazon’s commission-on-cart policy can be a double-edged sword for brands. On one hand, it provides a way for partners to earn commissions on purchases, but on the other, it can lead to non-incremental payouts commissions paid to partners who may not even have live content promoting your brand. The Non-Incremental Challenge Many brands face a common issue: partners receiving commission without creating meaningful promotion. These partners don’t necessarily drive high-quality